Motril lies between the blue of the Mediterranean, the green plantations of subtropical crops and the white peaks of the Sierra Nevada.

Just as the eye delights in these contrasts of colour, the palate can savour the luxury taste of rum produced locally, in the traditional way. For over a thousand years, sugar cane has been cultivated and appreciated in this area; so highly valued is it that the old Pilar factory is the intended site of the future Sugar Museum. The cultivation of sugar cane was originally introduced by the Moors, and the people of Motril still have a strong affection for the industry.

The respect paid to tradition, however, is no obstacle to the innovative character of the town. Well aware of the new type of tourist demand, the town offers a golf course, camp sites, restaurants, fully equipped beaches and fashionable night spots. All kinds of sports can be practiced, including windsurfing, hang gliding, horse riding, golf and sailing regattas.